Collection: BEAUTY OF JOSEON

a popular Korean skincare brand that creates products inspired by the traditional beauty practices and natural ingredients of the Joseon Dynasty (1392-1910). The brand modernizes these ancient secrets by incorporating Hanbang, or Korean medicinal herbs and plants like ginseng, rice bran, and snail mucin, into its clean, minimalist formulations. Known for its effective, hydrating, and radiance-boosting products, Beauty of Joseon aims to deliver healthy, "glass skin" for all skin types, blending luxury with accessible pricing and appealing, chic packaging.